Located in Placida, Southwest Florida near the shores of the Boca Grande Pass on the Gulf of Mexico where the Silver King Tarpon flourish from May to July, and Myfishgear.com is part of a marketing company called SveaLux Marketing, that supplies the best quality, competitive pricing and variety of outdoor sporting goods and recreational fishing, hunting, camping and boating gear. We know that you have a choice where to purchase outdoor products, and we hope that you will agree that "it's better shopping with myfishgear.com" after perusing through our pages of over 2800 products. It is our goal that you will continually return again to our web based store where you will receive the very best in customer service, product quality and definite satisfaction. Myfishgear….Yours to discover!